Success Through Segmentation


How Marketers Group Audiences to Drive Higher Conversion Rates and ROI

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In this guide, "Success Through Segmentation," you will gain an understanding of:

  • What market segmentation is and the different ways it can be implemented
  • The type of consumer data needed to lay the groundwork for effective segmentation
  • How to find the right strategic segmentation partner to ensure success

Consumers leave behind “footprints” of their life journeys in the form of consumer data: where they’ve lived and traveled, how many children and different jobs they’ve had, and the media they’ve used. It's important for organizations to ensure that they are speaking to the right audiences. And to do this, they need to follow these "footprints.”

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