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So many of the omnichannel discussions today focus on outbound lead generation, but what about inbound inquiries? Today's consumers are often frustrated when a business doesn't recognize them, especially if they are loyal.
At the core of a successful inbound omnichannel interaction is the availability of a complete identity profile that leverages accurate first and third party customer data. Armed with this knowledge, representatives can recognize valuable customers in real-time and provide them with a positive customer experience.