Identity Resolution & Predictive Segmentation


Data-Driven Methods to Use for Identity Resolution and Segmentation

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Digital marketers must drive meaningful engagements with their customers and prospects. But how can marketers engage their customers without having a deep understanding of who they are? With all the available data points, which ones are the most relevant to drive identity resolution and predictive segmentation?

In this webinar, we’ll explore:  

  • How to use identity resolution and predictive segmentation to improve engagement and conversions
  • Data-driven methods to use for identifying high-propensity, high-converting lookalike audiences
  • Key steps to increase customer lifetime value

Access our free webinar recording to learn how to capitalize on in-the-moment customer signals.

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