Infutor Helps Mortgage Lender Improve Inbound Lead Quality

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A national mortgage lender maintains extensive consumer information that is fragmented within multiple enterprise databases and lacks coverage of key consumer demographic attributes.

The client was seeking a vendor who could provide nationwide coverage of critical attributes to build a proprietary identity graph that would improve targeting capabilities and conversion rates.

Analyzing results from multiple vendors against a set of known consumer information, this national mortgage lender ended up choosing Infutor for its better attribute coverage, significantly higher accuracy levels and similar match rates.

Download this case study to gain insight into how Infutor can improve lead qualification.

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