Making Sense of the Numbers


How to Interpret Results from a Data Evaluation

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To help interpret the results you receive from a data evaluation, Infutor put together benchmarks and guidelines including:

  • The information a provider may return for you to review
  • Understanding scoring and the quality of data returned after an evaluation
  • Taking a closer look at consumer personas
  • Examining intel-enhancing attributes about the consumers in your file
  • Questions to ask your prospective data provider

Evaluation results shouldn’t be just a set of numbers. Results should provide intelligence about individuals, actionable insights that steer you toward successful strategic and tactical engagements, and context around the quality of your initial dataset.

Access our free tip sheet to learn how to determine what data evaluation results are telling you.

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